Real problems. Answered by builders.

Hands-on workshops and business cases, set by companies. Students build the answer with AI.

210 students and 34 teams in two days at ESCP Berlin, after a conference for 800.

ESCPTsinghuaPrincetonNUSESCPTsinghuaPrincetonNUSESCPTsinghuaPrincetonNUS

Real companies. Real cases. Students get hands-on experience building with AI. 

Every case starts from a need a company actually has, often one AI has just created, so students learn what the market is asking for.

0

Applications handed in by 34 student teams in two days, at ESCP Berlin.

AMCLINTR

0 at our AI conference in Berlin

0

students in one ESCP cohort.

Three schools, three countries

Tsinghua in Beijing, ESCP in Berlin, Princeton in New Jersey.

Team 21

If there is the slightest discrepancy, say so instead of rounding so that it comes out even.

written to the model, mid-build

//ATELIA
Next cohort opens at ESCP in OctoberNew company cases opening this autumn210 students and 34 teams in two days at ESCP Berlin800 people at our AI conference in Berlin
What happens today

Three things go wrong between what companies need and what students practise on.

Applied work at school is built to be thrown away.

001

The real question never reaches the room

A company's live problem becomes a teaching case years later, with the answer printed in the back of the book. Students practise on decisions somebody already made.

Time to the classroom

2026

2026

A company decides

2027

The case is written

2029

It is published

2031

It is taught

Illustrative timeline of a teaching case

002The work disappears when the room empties
003What companies need moves faster than courses
How it works

From a company’s need to a project students can show. Four steps, run with you.

// Case 0142 · brought by a partner company

Live need

Pricing and go-to-market for a drinks brand entering a new country

Premium launch or fast payback? Two executives disagree, and the data has to settle it.

sales_78_weeks.csv1.2 MB
markets_and_prices.xlsx340 KB
brief_from_the_company.pdf2 pages
Scoped with the company, real data attached
  1. // 01

    A company brings a real need

    We sit with the company and turn a need it actually has, often a new one brought by AI, into a case students can work on, with the real data attached.

We don't run a course; we run a case. Every step is built so a junior leaves with experience a company recognises.

Bring us a case
What teams shipWhat teams ship

Bring a question. Students hand back something that runs.

The kinds of question a company can put to a team, and what the team builds with AI to answer it. Not a deck about it: a tool you can use.

One question, several answers

A drinks brand asks

“Should we launch our drink in Germany, and how?”

Five teams take the same question. Each hands back a different tool, and together they answer it from every side.

  • Team A · Simulatora price and margin simulator
  • Team B · Go-to-marketa launch order, city by city
  • Team C · Market studya survey study of the target buyers
  • Team D · Dashboarda shelf-price watch on competitors
  • Team E · Prototypea landing page to test demand
For the team in
  1. FinanceStrategy

    Simulator

    The company asks

    “What happens to our margin if we cut the price by 10%?”

    Students build

    A pricing and scenario simulator the team can move and read.

  2. OperationsFinance

    Automation

    The company asks

    “Can our weekly report build and send itself?”

    Students build

    A workflow that pulls the data, writes the summary and sends it.

  3. MarketingStrategy

    Go-to-market

    The company asks

    “Which country, which channel and which price first?”

    Students build

    A market entry plan with segments, sizing and a launch order.

  4. SalesProduct

    Dashboard

    The company asks

    “Where exactly are we losing customers?”

    Students build

    A live dashboard on the company's own data, readable in a minute.

  5. Customer careOperations

    AI assistant

    The company asks

    “Can a first answer go out to customers in minutes, not days?”

    Students build

    An assistant that answers from the company's own documents.

  6. MarketingProduct

    Market study

    The company asks

    “What do thousands of reviews say we get wrong?”

    Students build

    An analysis of reviews or surveys, with what is measured and what is not.

  7. ProductStrategy

    Prototype

    The company asks

    “Would customers actually use this new service?”

    Students build

    A working prototype the company can put in front of users this week.

  8. MarketingSales

    Content engine

    The company asks

    “Can we write on-brand campaigns for every segment?”

    Students build

    A generator for drafts, product pages and posts, in the company's voice.

  9. OperationsFinance

    Risk checker

    The company asks

    “Which of our suppliers puts us at risk, and why?”

    Students build

    A screening tool that flags each case and says what triggered it.

Already done once: 34 teams at ESCP each shipped a working application on a company brief.

What students actually wrote

Not praise. Instructions teams gave the model, in their own words. 

Watch a team write to the model, then see what that one sentence changes in the app they are building.

Team 22Writing to the model

Model

Dashboard ready. Showing live water risk for each city.

What came outbefore
Water risk by cityLive data

Madrid

Alert

Turin

Watch

Berlin

Normal

Figures are illustrative until the real feed is connected.

Prompts verbatim from one cohort of 34 teams, anonymised. The screens are reconstructions of what changed.

What the platform does

The case, the team, the build and the path, in one place.

What a student sees once they are in: real cases from companies, teammates from other schools, a place to build, and a path that leads somewhere.

  1. // 01

    Students choose the case they want

    Cases set by companies stay open while teams are forming. A student sees what is running, how many teams are on it and how long is left.

  2. // 02

    You do not have to know anyone

    Form a team inside your school, or with students from another one working the same case.

  3. // 03

    Build it with AI, and keep how you did it

    Teams build with AI coding tools. What they write to the model sits next to the code, so the feedback can speak to how they worked.

  4. // 04

    A student can see where this is going

    Resources, workshops and cases sit on one path, so someone who has never built anything knows the next step, up to the certificate.

ATELIA · student space
All casesOpenStrategyData
Drinks · company case

Pricing and go-to-market

8 days left
4 of 6 teams
Utilities · company case

Water under pressure

15 days left
3 of 6 teams
Industry · company case

Supply chain under sanction

Full
6 of 6 teams
Join “Pricing and go-to-market”
Our workshopsOur workshops
Beijing

Tsinghua

MBA

Programme

International

Cohort

Workshop

Format

Beijing

Campus

Berlin

ESCP

210

Students

34

Teams

34

Apps handed in

2

Days on campus

New Jersey

Princeton

Grad

And undergrad students

CS background

Profile

Workshop

Format

Princeton

Campus

ExperiencesExperiences

What students said afterwards, anonymised to a team number because none of them agreed to be named.

I had never shipped anything before. Three weeks later there was a URL I could send my parents.

TEAM 12

ESCP cohort

The brief had no right answer in it. That was uncomfortable for two days and then it was the whole point.

TEAM 27

ESCP cohort

Being told what held up and what did not, in writing, was worth more than the mark would have been.

TEAM 04

ESCP cohort

We argued with the model more than we argued with each other, and the log of it is the best revision notes I have.

TEAM 19

ESCP cohort

Working with people from another school changed what we built. Nobody defended a bad idea out of politeness.

TEAM 31

ESCP cohort

The company read it. An actual company, reading a thing we made in a week.

TEAM 08

ESCP cohort

Three ways in

Bring us a real problem, and we will bring you the people to work it.

You
For studentsFree

I'm a student

Join hands-on workshops and real company cases, build with AI, and leave with a project you can show.

Join as a student

Your need

Team 07Team 12Team 15
For companiesFrom 5 k€ for six months

I'm a company

Bring a need you actually have. Student teams build the answer with AI, and you meet the people who did it.

Bring us a case
ESCPTsinghuaPrincetonNUSESCPTsinghuaPrincetonNUS
ESCPTsinghuaPrincetonNUSESCPTsinghuaPrincetonNUS
ESCPTsinghuaPrincetonNUSESCPTsinghuaPrincetonNUS
On your campus
For schools5,000 € excl. VAT

I'm a school

Give your students real company cases and a hands-on workshop on your campus, run by our team.

Open it to a cohort
What it costsWhat it costs
(up to 33% less per case)

Companies pay for six months of cases. Students never pay.

Students

0 €

Free for every student

Join a case, build with AI, leave with a project.

Join as a student
  • Hands-on workshops
  • Live company cases
  • A written review of your work
  • A path to an ATELIA certificate

One case

5 k€/6 months

EUR, for six months

One need, worked by several teams, delivered.

Book a call
  • One case, several teams
  • Platform access for six months
  • A written review of every team
  • The profiles who worked it

Two cases

8 k€/6 months

EUR, for six months

Two needs, platform access throughout.

Book a call
  • Two cases in six months
  • Platform access for six months
  • A written review of every team
  • The profiles who worked it

Three cases

10 k€/6 months

EUR, for six months

Three needs, and the pick of the profiles who worked them.

Book a call
  • Three cases in six months
  • Platform access for six months
  • A written review of every team
  • The profiles who worked them
//ATELIA
Students never pay for a caseOne call a month for six months, and one desk to answer themEvery team gets a written review of its work
Pauline Menez

Pauline Menez

Co-founder, ATELIA

Sacha Khiroun

Sacha Khiroun

Co-founder, ATELIA

Our vision

We believe juniors learn AI fastest on problems companies face today. 

What companies expect from a junior is changing faster than courses can follow. We put both in the same room: the company brings the need, students build the answer, and each learns what the other needs.

Common queries

How a case is paid for, who owns what a team builds, and what a school has to put in.

The questions people actually ask.

Companies pay for the cases they bring: from 5 k€ for six months. A school that wants a workshop run on its own campus pays for that workshop, 5,000 € excl. VAT with our travel and the students' tool access included. Students never pay.

No. They direct an AI coding agent. The cohort we ran at ESCP in Berlin were business students, not engineers, and all 34 teams handed in an application they had built.

Deliverables produced for a company's case are assigned to that company, in writing, before anything starts. The confidentiality terms are agreed at the same time.

A company sees the work and meets the people who did it, and may offer an internship or a job. A student who says no loses nothing: their work is reviewed the same way.

It stays deployed and keeps running. Nothing a student built is published by us without their say-so.

A company case stays open for six months, with one call a month. A workshop runs over a small number of days, on campus, with a whole cohort at once.